Portfolio

Pretty was never the brief.

Every business had a different problem to solve. Sometimes it was earning trust. Sometimes it was making an unusual offer easier to understand, turning interest into a booking, or sorting out the admin behind the scenes. That shaped what each website needed to become.

N'Finitree Wellness & Aesthetics

Private wellness and aesthetics studio

The challenge: N’Finitree isn’t about getting people in and out as quickly as possible. It’s private, one client at a time, and personal by design. I wanted the website to feel like the start of that experience, not just a list of treatments. That same level of care had to carry through behind the scenes, from client records and consent forms to the admin around each appointment.
The build: Treatment and pricing website
WhatsApp enquiry flow
Client treatment records
Signed consent forms
Specials manager
Client progress portal

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Beauty by Dani

Rubber base nails, lashes and brows

The challenge: A great TikTok video can sell a nail design in seconds, but it can’t answer the practical questions around pricing, treatments, policies and booking. I built the website to put that information in one place, with a clear route to WhatsApp when someone is ready to book. Behind the scenes, new images can be uploaded directly through the admin section. No editing the site every time there’s new work to show.
The build: Six-page salon website
Full treatment pricing
WhatsApp booking flow
Self-managed gallery
TikTok showcase
Local search setup

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Econo Projects

Vibracrete, paving and perimeter work

The challenge: When someone is choosing a contractor, they are essentially deciding who they are willing to trust with their property. The Econo Projects website had to show the quality of the work and give people confidence to make that first enquiry. I also built a custom admin system that keeps jobs, teams, site notes, drawings and finances together, giving the business one place to manage the day-to-day.
The build: Business website
Quote enquiry flow
Field job management
Team scheduling
Site drawings and notes
Finance tracking

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The Heritage Edit

Restored heritage, antique and mid-century furniture

The challenge: When dealing with restored mid-century furniture, the history matters as much as the silhouette. Buyers want to know what is original, what has been repaired and how the piece was made. I structured the site less like a standard catalogue and more like a collection, giving each piece the space to show its history, restoration and detail properly.
The build: Website design and copy
Documented piece pages
Provenance and restoration records
Auction and sold archive
Piece-specific enquiry form
Care guides by piece

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The Story Song Co.

Custom songs, written from real stories

The challenge: How do you design a website for a product that doesn’t exist yet? Selling custom music requires a massive leap of faith. Clients are handing over personal memories and inside jokes, trusting they will come back as a song that feels completely theirs. I built the site to make that process feel more tangible, showing what was possible and giving people the confidence to take that leap.
The build: Full brand identity
Brand voice and copy guide
Producer personas
Three song packages
Demo tracks
Website design and build

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Michi's Pizza Oven Rentals

Wood-fired and electric pizza oven rentals

The challenge: People are hiring a pizza oven for a party, not buying industrial machinery. I created the brand identity, including coming up with Kai and developing him into the face of the brand, along with the playful, slightly cheeky tone that gives Michi’s its personality. Then I carried all of that into the website, making pricing, oven options and delivery ridiculously easy to understand without losing any of the fun.
The build: Rental pricing
Oven finder quiz
Booking enquiry form
WhatsApp enquiry flow
Delivery and FAQ content
Local search setup

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Mr Christmas

Christmas and year-round lighting

The challenge: Christmas lighting is a very visual sell. People need to see what’s possible before they can picture it on their own home. The site needed to create that “I want my house to look like that” moment straight away. Once that was there, I made sure the practical questions around options, installation and getting a quote were easy to answer.
The build: Christmas and year-round sections
Christmas countdown
Interactive lights switch
Music player
Installation gallery
WhatsApp enquiry flow

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Your business could be next.

Websites start from R5,500, with the copy included.

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