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thewebsitealchemist.co.za
The Website Alchemist logo
Done-for-you websites for South African Small Businesses

Your website should do more than explain what you do.

It should make choosing you feel obvious.

Design + Copy + Build
Fixed Pricing
South Africa Based
From R5,500
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How It Works

From blank page to live website

I handle everything. You stay focused on running your business.

01
01

Discovery call

A relaxed chat about your business, your goals, and what you want your website to do.

02
02

Brand & copy

I develop your brand voice, colour palette, and write every word of copy, tailored to your audience.

03
03

Design & build

Your site takes shape. Mobile-first, fast, and built to last. You see it before it goes live.

04
04

Launch & handover

Your site goes live. Fully tested, properly handed over, ready for the world.

Kerry Lassen, founder of The Website Alchemist
About

I started this because I was you.

Not long ago, I was a small business owner trying to figure out how to get a proper website. I couldn't afford a full agency, but I couldn't afford to look unprofessional either.

The process was confusing, expensive, and left me with a site I wasn't proud of. So, I learned to do it myself.

I have always been obsessed with how things work. When AI tools started changing what was possible, I went deep. Every spare hour went into researching, building, testing, and starting over. I knew nothing about code. I still don't write it, and I don't need to. What I do know is how to ask the right questions, how to spot what isn't working, and how to build something that looks and feels completely intentional. Six websites in. Obsessively improving with every single one.

I am a perfectionist in every aspect of my life, especially my work. The pixel that feels off. The word that isn't quite right. I won't let it go until I figure it out. That is where AI comes in. It helps me get there faster. It doesn't touch the standard. If anything, it has raised it. That is why I do this. And why every package includes the copy, the brand work, and the build. You get a finished site you are proud of, with none of the usual back-and-forth.


This is what the Starter Spell looks like. R5,500, and this is the result.

Services & Pricing

Choose your spell

Every website build begins with ordinary ingredients. The secret is knowing how to transform them into something remarkable.

Starter Spell

1 page

R5,500once-off
Includes copy:Yes
Turnaround:~3 weeks
Key inclusions:

Design, copywriting, brand colours and fonts, mobile-first build, contact form, SEO-ready structure, domain connection

Most Popular

Signature Spell

Up to 5 pages

R9,500once-off
Includes copy:Yes
Turnaround:~3 weeks
Key inclusions:

Everything in Starter, plus brand voice and visual identity, portfolio or case study section, blog section ready to activate, Google Search Console submission

Master Spell

Up to 8 pages

R15,500once-off
Includes copy:Yes
Turnaround:Priority
Key inclusions:

Everything in Signature, plus deeper brand identity work, custom interactive elements, priority turnaround

All prices in South African Rand (ZAR). Payment plans available on request.

Portfolio

This Could Be Yours.

A website is more than a digital brochure.
It's the story your business tells before you say a word.

N'Finitree Wellness & Aesthetics website screenshot

N'Finitree Wellness & Aesthetics

Wellness & Aesthetics

Full wellness studio site with client portal, treatment records, product management, and finance tracking.

Visit site
Beauty by Dani website screenshot

Beauty by Dani

Beauty — Home Nail Salon

Booking management, client records, service tracking, and finance system for a home-based nail salon.

Visit site
Econo Projects website screenshot

Econo Projects

Construction & Trades

Field service management system with team scheduling, on-site drawings, job management, and finance tracking.

Visit site
FAQ

Questions worth asking.

How much does a website cost?

The Starter Spell is R5,500 for a single-page site. The Signature Spell is R9,500 for up to five pages. The Master Spell is R15,500 for up to eight pages with more complex functionality. All prices are once-off. Payment plans are available, just ask.

What’s included in the price?

Everything. Design, copywriting, brand voice, colour palette, font selection, and the full build. Most designers charge extra for copy. Here, it is part of every package, because a website without the right words is just a pretty brochure.

Do I need to write the content myself?

No. Writing the copy is my job, not yours. You tell me about your business in a discovery call and I write every word from there. You review and approve. That is it.

How long does it take?

Typically three weeks from the discovery call to a live site. Timelines depend on how quickly feedback comes back from your side, but three weeks is the standard.

What if I don’t like the design?

You don’t pay the final invoice until you are happy with the design. That is not a marketing line. It is the actual payment terms.

Do you work with businesses outside Cape Town?

Yes. The entire process works remotely. The discovery call is on Google Meet or WhatsApp, feedback happens over email, and the site goes live on Vercel. Location is not a factor.

Your website won't build itself.

But I will. Let's have a quick chat about what your business needs.