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thewebsitealchemist.co.za
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Done-for-you websites for South African Small Businesses

Your website should do more than explain what you do.

It should make choosing you feel obvious.

Design + Copy + Build
Fixed Package Pricing
South Africa Based
From R5,500
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Wondering what R9,500 gets you?

You're looking at it.

The public-facing site you're on is built to the same five-page scope as the Signature Spell. Design, copy, brand direction and build included.

See the Signature Spell
Storm, the Website Alchemist's alchemist, reaching out of a gold-framed digital portal and handing over a finished website.
Portfolio

This Could Be Yours.

A website is more than a digital brochure.
It's the story your business tells before you say a word.

N'Finitree Wellness & Aesthetics website screenshot

N'Finitree Wellness & Aesthetics

Private wellness and aesthetics studio

A private Brackenfell studio offering aesthetics, body treatments and wellness services by appointment.

View project
Beauty by Dani website screenshot

Beauty by Dani

Rubber base nails, lashes and brows

A Brackenfell beauty business specialising in rubber base gel nails, with lash and brow services and bookings handled through WhatsApp.

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Econo Projects website screenshot

Econo Projects

Vibracrete, paving and perimeter work

A Cape Town contractor handling vibracrete, paving and related perimeter projects from enquiry through to work on site.

View project
Website Fit Guide

Not sure which website you need?

Don’t guess. Answer six quick questions and see the smallest package that can genuinely do the job.

6 quick questions · No email · Instant recommendation

Find my website fit
Kerry Lassen, founder of The Website Alchemist
About

I started this because I was you.

Not long ago, I was a small business owner trying to figure out how to get a proper website. I couldn't afford a full agency, but I couldn't afford to look unprofessional either.

The process was confusing, expensive, and left me with a site I wasn't proud of. So, I learned to do it myself.

I have always been obsessed with how things work. When AI tools started changing what was possible, I went deep. Every spare hour went into researching, building, testing, and starting over. I knew nothing about code. I still don't write it, and I don't need to. What I do know is how to ask the right questions, how to spot what isn't working, and how to build something that looks and feels completely intentional. Every website in my portfolio was designed, written and built by me. Obsessively improving with every single one.

I am a perfectionist in every aspect of my life, especially my work. The pixel that feels off. The word that isn't quite right. I won't let it go until I figure it out. That is where AI comes in. It helps me get there faster. It doesn't touch the standard. If anything, it has raised it. That is why I do this. And why every website package includes the copy, the brand work, and the build. You get a finished site you are proud of, with none of the usual back-and-forth.

FAQ

Questions worth asking.

How much does a website cost?

The Starter Spell is R5,500 for one scrolling page. The Signature Spell is R9,500 for up to five pages. The Master Spell is R15,500 for up to eight pages, with more complex page structures and deeper brand identity work. Business systems, such as client portals and admin tools, are quoted separately. Add-ons such as extra pages are priced on their own. Website build prices are once-off. Payment plans are available, just ask.

What’s included in the price?

Everything in the package you choose. Design, copywriting, colour palette, font selection and the full build are included, and the Signature and Master Spells also define your brand voice and visual direction before the build. Most designers charge extra for copy. Here, it is part of every website package, because a website without the right words is just a pretty brochure. Extras that fall outside your package, such as additional pages, are priced separately, so you only pay for what you need.

Do I need to write the content myself?

No. Writing the copy is my job, not yours. You bring the raw material: what you do, your services and prices, how you work, your story and anything you want to say about your results. I turn that into clear website copy, structured and polished. You review and approve. That is it.

How long does it take?

Typically three weeks from the discovery call to a live site. Timelines depend on how quickly feedback comes back from your side, but three weeks is the standard. Business systems are timed around their scope.

What if I don’t like the design?

You pay 50% to get started and 50% on launch, and the final payment is only due once you’re happy with the design. That is not a marketing line. It is the actual payment terms.

Do you work with businesses outside Cape Town?

Yes. The entire process works remotely. The discovery call is on Google Meet or WhatsApp, feedback happens over email, and the site goes live on Vercel. Location is not a factor.

Your website won't build itself.

But I will. Let's have a quick chat about what your business needs.