A done-for-you website package includes professional copywriting, website design, brand identity work, and a complete site build, all handled for you from discovery call to launch. At The Website Alchemist, every package includes copy as standard. Most web designers do not include it. That one difference is the reason clients end up with a finished site in three weeks instead of a half-built one sitting in a folder for six months.
What most website packages actually include (and what they leave out)
Most web designers quote you for the design and the build. That is it. You get a template with placeholder text and a polite email asking you to send through your content.
That is where projects stall. Writing about your own business is harder than it looks. You know what you do. Putting it into words that make a stranger trust you enough to get in touch is a different skill entirely.
| What is included | Standard web designer | The Website Alchemist |
|---|---|---|
| Website design | Yes | Yes |
| Site build and development | Yes | Yes |
| Professional copywriting | No | Yes |
| Brand voice definition | No | Yes (Signature and Master) |
| Colour palette and font selection | Sometimes | Yes |
| Mobile-first build | Sometimes | Yes |
| Contact form setup | Sometimes | Yes |
| Domain connection | Sometimes | Yes |
| Google Search Console submission | Rarely | Yes, at launch |
| Portfolio or case study page | Extra cost | Included in Signature and Master where it forms part of the agreed scope; otherwise an add-on (from R1,500) |
| Blog-ready setup | Extra cost | Included in Signature and Master where it forms part of the agreed scope; otherwise an add-on (R1,500) |
What is included at each package level?
R5,500: Starter Spell (1 page)
Everything a small business needs to go from no website to a proper one. One scrolling page, with full design and build, professional copywriting for the entire page, brand colour palette, font selection, a mobile-first responsive build, a contact form, basic SEO setup, Google Search Console submission at launch, domain connection and go-live setup. Finished and live in approximately three weeks.
This is not a holding page or a temporary placeholder. It is a complete single-page site.
Add-ons such as an additional standard page or a portfolio page are priced separately. If you already know you need several pages, the Signature Spell is usually the better fit.
R9,500: Signature Spell (up to 5 pages)
The flagship package. Up to five pages, with your brand voice and visual direction defined before the build begins. This means every page, whether home, about, services, contact, or a portfolio or case-study page where it forms part of the agreed scope, sounds and looks like the same business.
A blog-ready setup can be included where it forms part of the agreed scope, and every page gets its own search structure. Blog articles are separate: publishing a finished article you supply is R450, and an article written, search-optimised and published for you is from R1,500.
R15,500: Master Spell (up to 8 pages)
Everything in Signature, plus up to eight pages, more complex page structures, deeper brand identity work and custom interactive elements where agreed. For businesses that need more complexity, more pages, or a more distinctive visual identity. Blog articles are priced separately.
Need more than a website? Client portals, admin tools and other custom business systems are not a package. They are quoted around what the business actually needs.
Why copy is the piece most designers skip
Copy is the hardest part of building a website. Not technically. Writing is harder than any design decision. It requires understanding what your client actually does, who they are talking to, and what that person needs to hear before they will pick up the phone or fill in a form.
Most web designers skip it because it is outside their skill set and it slows the project down. They hand the problem back to you.
The result is a site that looks good and says nothing useful. Visitors arrive, read three sentences, and leave. Not because the design was wrong. Because the words did not do the job.
Every package at The Website Alchemist includes the copy because a site without words is not a site. It is a brochure waiting to be printed.
What the process looks like
You do not fill in a content brief or stare at a blank Google Doc. Here is how it works:
Approximately 60 minutes on Google Meet or WhatsApp. You talk about your business, your clients, what you do well, and what makes you different. That conversation is the raw material for everything that follows.
Colour palette, fonts, and brand voice are defined first. Then the copy is written, based on the discovery call. You review and give feedback before any design work begins.
Once copy is approved, the site is designed and built. You see it before it goes live. You request changes. Nothing goes live until you are happy.
Domain connected, site live and submitted to Google Search Console. Done.
Frequently asked questions
Do I need to prepare anything before the discovery call?
No. Show up and talk about your business. Notes help but are not required. The questions in the call are designed to draw out what is needed.
What if I already have copy I am happy with?
That is fine. Existing copy can be reviewed, refined, and used. You are not required to start from scratch if you have something that works.
How many rounds of revisions are included?
Revisions are included until you are happy. There is no fixed number. The process does not end until the site is right.
What happens if I need more pages than the package includes?
Additional standard pages start from R1,200. If you already know you need more pages, the Signature Spell covers up to five and the Master Spell up to eight. Most businesses find that five pages covers everything they need.
Is hosting included?
Hosting is not included in the package price, but setup guidance on the most cost-effective hosting for your site is part of the handover.
The bottom line
A done-for-you website package should include design, copywriting, brand identity, and a complete build, not just the design. At The Website Alchemist, every package includes all of it. You show up to one call, give feedback twice, and three weeks later your site is live.
Book a free consultation